
The financial crisis is clearer than ever. Even though retailers are giving their best efforts to attract people to their shops, the outcome has not been successful at all. The 50 per cent discounts, the free breakfasts and goodie bags have not been enough to catch the attention of the people. Retail sales already dropped at their fastest pace in November, it will be no surprise if the trend continues for December. Hopefully the government’s intervention of cutting 2.5 per cent off the VAT will increase the confidence of consumers and retailers will not have such a depressing Christmas.
Unfortunately it is not only the English retailers who are suffering; French stores have seen the same trend throughout their empty stores. Even though there are less than 4 weeks to go before Christmas, people have not yet begun buying their gifts. Consumers are waiting until the last minute to see if they can get the best offers in the market. Not only they are waiting, but also they prefer buying their gifts online as they will save on petrol costs and have the hope to find cheaper prices.
Something that the English retailers should be glad of is that at least their consumers are not the most pessimists in Europe concerning the economy. It is the French retailers who should start thinking about exceptional strategies to be able to attract consumers into their stores as it is the French who are the most pessimists out of all the Europeans regarding their economy.
With the confidence of the people dropping and their pockets emptier and emptier, what is the future of the retail business?
Unfortunately it is not only the English retailers who are suffering; French stores have seen the same trend throughout their empty stores. Even though there are less than 4 weeks to go before Christmas, people have not yet begun buying their gifts. Consumers are waiting until the last minute to see if they can get the best offers in the market. Not only they are waiting, but also they prefer buying their gifts online as they will save on petrol costs and have the hope to find cheaper prices.
Something that the English retailers should be glad of is that at least their consumers are not the most pessimists in Europe concerning the economy. It is the French retailers who should start thinking about exceptional strategies to be able to attract consumers into their stores as it is the French who are the most pessimists out of all the Europeans regarding their economy.
With the confidence of the people dropping and their pockets emptier and emptier, what is the future of the retail business?



